What Brought Us to This
What Brought Us to This: A Visual Log of 2022 Shanghai Lockdown is a book documenting and critiquing the dramatic events caused by China's harsh zero-COVID policies. The whole country is struggling under authoritarian control and we've seen many absurd tragedies happening over and over again.
The opening spreads of the book. The calendar page of 03/14/2022 is the date when my family started the excessive 79-day lockdown.
To view the full book (pdf)
Paperback 112pp
170 x 240 mm
Sifone Typeface
Sifone is a high-contrast display typeface. It's elegant with a dash of playfulness.
The inspiration comes from 8 hand-drawn Chinese specimens from a 1994 newspaper clipping. The original tagline "柔软顺滑来自诗芳", which translate to "soft and smooth comes from Sifone", was made for a shampoo brand. This Latin typeface aims to preserve the quirky and bouncy quality of the specimens, and explore the possibility of bilingual design.
Sifone is a open source font
Poop Matters: A Toilet Reader
"Everyday we talk about our own shit with the people around us. We talk about the shit that’s happening around the world. But not everyday we talk about our own poop. Poop is such a personal and private topic we don’t mention it even with our most intimate partners. We discuss sex openly and flush the conversations about poop down the drain.
It’s time we be poop proud.
Hope you enjoy this questionnaire of poop facts and find our your own answers at the end of the poop zine."
Love, JOJO Cheesecake
Craigslist UI Refresh
Craigslist is one of the oldest yet the most popular websites that still keeps its original user interface.
My attempt at refreshing Craigslist is to maintain the original programmer aesthetic but also create a modern and elevated branding to attract the younger generations. We kept the original colors and typefaces. The refreshed UI maximized the horizontal screen space and streamlined the user experience in searching and reading dense informations.
Illustration Roundtable
Illustration Roundtable is a monthly webinar with the best Chinese creatives working in illustration and visual arts. It is a window for Chinese visual communication students and creative peers to learn from the best in the field. We encourage transparent dialogues and promote community building. The goal for the branding is to attract the target audience online. The social media promotions need to be eye-catching and effectively deliver information of the coming guest, the topics, and the method of sign-up. The challenge is to have a consistent system while giving each episode a unique voice of its own.
OurPlastiCity
OurPlastiCity is a student lead publication detailing information about plastic pollution.
Their goal is to spread awareness about plastic pollution and urge people to take meaningful steps against plastic. They're looking for a clean and coherent look reflecting their educational and scientific background. I updated the existing logo and their incoming website which hosts all past articles.
DID SOMEONE SAY ORIGINALITY?
Did Someone Say Originality: 5 Definitions of Originality is an artist book and a series of short essays that "untangle, analyze, and expose the term from multiple angles, ranging from the specific to expansive, concrete to abstract, visual to theoretical."
The book features recurring motif of Kazimir Malevich's abstract form to echo the complicated relationship between originality and creativity.
Special thanks to Anther Kiley for assigning the project.
Multilingual Letterings
Celebratory exclamations are universal across cultures. This set of multilingual letterings takes celebratory exclamation words from English, Chinese and Japanese and experiments with the possibility of conherent style across different scripts. The words used here are "yay". "太好了"and"やった".